Bele Chere and the Green Swamp
This weekend, Asheville is celebrating Bele Chere - three days of music, art, food and booths by nonprofits. And like most people, we walked around, looked at art and ate. But I also talked to environmental nonprofits to see what their issues were.
The Dogwood Alliance had a "case against KFC". Their argument was that KFC was destroying southern forests, in particular, the Green Swamp in North Carolina. Now, you have my attention. I am writing my book on the Mountains-to-Sea Trail; I am steeped in the swamp, so to speak.
But where is the Green Swamp and who owns it? The people staffing the booth couldn't tell me. Was is public or private? They had no idea other than it was someplace in eastern North Carolina. We know that; it's not in the mountains.
I checked it out on the web. Some of the Green Swamp is owned by the Nature Conservancy.
Now, I'm fairly certain that the Nature Conservancy is not letting KFC or anyone else take trees from the Green Swamp. So there must be other parts of the Green Swamp that are private.
According to the Dogwood Alliance, International Paper manages the other land in the Green Swamp. But who are the owners of the Green Swamp land? Why aren't they identified? I couldn't find the answer on the website of the Dogwood Alliance or anyplace else.
Why go after those who buy the wood rather than the companies who cut down the trees in the first place?
And why are the people who staff the booths so clueless?
Green swamp and IP
Response from Dogwood Alliance
The following post is a rather lengthy and thorough response to the questions Danny has raised. I can be contacted at haiz@dogwoodalliance.org with any further questions.
First, I want to clarify, the people that Danny met at our booth were volunteers not staff. At Dogwood we are a small non-profit (7 staff) and in order to make the biggest impact we can we rely on an awesome team of volunteers to help us with many aspects of our work, especially outreach. While they are all talented and passionate people, it can take a while to come fully up to speed on all the details of the complex issues that we work on. So, while they were clear that the Green Swamp is being clearcut to produce KFC's packaging, they may not understand the specific details of land ownership and management.
To answer the questions about land ownership and management in the Green Swamp, the 17,424 acres of the Green Swamp Preserve owned by the Nature Conservancy is but a small remnant of the native Green Swamp. Today, the vast majority of the Green Swamp has been clearcut, ditched, drained, and converted from the native hardwoods and long-leaf pines to monoculture loblolly pine plantations. Until recently virtually all of the Green Swamp was owned by International Paper. However, in 2006 IP sold off 5.1 million acres of US landholdings including all of the Green Swamp in order to take advantage of lucrative tax incentives. Today, the Green Swamp is owned by RMS (Resource Management Service). IP maintains an exclusive contract for all of the wood from the Green Swamp to supply their Riegelwood Mill where they manufacture among other products, KFC's chicken buckets and other paper packaging.
At Dogwood Alliance our mission is protecting Southern forests. One major strategy we employ is working with major customers of the paper industry to use their buying power to leverage demand away from paper produced at the expense of our beautiful native forests, in favor of sustainably produced paper products. Over the years, through a combination of negotiation and persistent public pressure we have gotten major companies including Staples, Office Depot, Sony Home Entertainment, Johnson & Johnson, Proctor and Gamble, and McDonalds to adopt sustainable paper policies. As a result, we have convinced Georgia-Pacific, Domtar, and Resolute Paper Products (formerly AbitibiBowater) to adopt fiber sourcing policies that have led to increased protection for millions of acres of endangered Southern forests.
For more than 4 years now, we have been attempting to convince KFC to change their paper purchasing policies in order to protect, rather than destroy Southern forests. Sadly, though they are well aware of the issue, the company still hasn't budged. Recently it came to light that KFC (and parent company Yum! Brands) is sourcing their packaging for the Chinese market from clearcut Indonesian rain forests that are the last habitat of endangered Sumatran tigers and orangutans. So, while it may be IP and Asia Pulp and Paper who manufacture their buckets, KFC cannot avoid responsibility for the impacts of their packaging. Here in North Carolina, KFC could play a big part in helping to convince IP and RMS to change the way they manage forests in the Green Swamp, and we think as corporate citizens of the South it is their responsibility to do so. That's why we will continue to educate citizens and get them involved in our Kentucky Fried Forests Campaign.
Thanks. Feel free to email me with any more questions.
-Haiz Oppenheimer
Campaign Organizer
Dogwood Alliance


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